The Let’s Roam brand is rooted in the idea that shared exploration has the power to create long-lasting connections between us. Whether at home or abroad, Let’s Roam is a playful and fun exploration engine that fosters personal connections through unique experiences. It started with its flagship scavenger hunt platform and has expanded to over 400 cities in just 3 years.

In this way, the Let’s Roam brand combines aspects of The Explorer (primary) and The Magician (secondary) brand archetypes. Whereas Explorer brands dare you to experience a more authentic and fulfilling life, Magician brands can be a catalyst that inspires you to create something special. Discovery itself is what stimulates Explorer consumers, but Magician consumers will be drawn to the unique alchemy of food, drink, conversation, and experience that forms memorable connections.

Therefore, our tone in promoting Let’s Roam will be energetic and enthusiastically positive. Our platform creates an avenue to explore and connect in our city, and we're using the magic of exploration to do it. We're big-time dreamers, but we’re adventurous doers, too, and we want to be the reason people get together and have a good time.

This is the fun, friendly and never-boring tone we will use to promote the Let’s RoamScavenger Hunts—the worlds #1 Scavenger Hunt App.